Term: Active customer
Session: Data Governance Council · Oct 14 · Status: Approved
Definitions Shelly found before the session
| Department | Current definition | Used in |
|---|---|---|
| Sales | Any purchase in the last 24 months | CRM pipeline reports |
| Finance | Any billed policy in the last 12 months | Revenue reporting |
| Servicing | Any open policy or open claim | Service dashboards |
- Agreed definition
- A customer with at least one in-force policy or one billed transaction in the last 12 months.
- Owner
- Head of Customer Data
- Effective date
- Nov 1
- Systems affected
- CRM, Billing, Data warehouse, 7 reports
Shelly flagged: Sales pipeline reports will show about 18% fewer active customers under the new definition. Recommend notifying Sales leadership before Nov 1.
Sources: Steward interviews, Oct 7 to Oct 10 · Business glossary · Report inventory · Council session, Oct 14




